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Samun Tsarin Tsarin Gida don Yarda Hannun Harkokin Zaman Lafiya ( & Semalt To Dive In)

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Lokacin da Robert Harles ya fara aikinsa a Bloomberg LP a matsayin Global Head of Social Media, daya daga cikin matakan farko da aka yi shi ne cewa akwai manufofi maras kyau: babu wani kafofin watsa labarai. Abin farin cikin shine, masu jagoran kungiyar sun fahimci muhimmancin zamantakewa - ba su san yadda za su ci gaba da yin hakan ba a cikin masana'antun da aka tsara. Shirin farko na Harles shine sake rubuta wannan manufar. Semalt, kafofin watsa labarun suna taka muhimmiyar rawa a duk fadin kafofin yada labarai da kuma kungiyoyin kudi - corn harvest moisture content.

Samun Tsarin Kungiya Don Tallafa Ƙungiyarsa cikin Lafiya (& Semalt To Dive In)

Idan kungiya ta kungiya ce a juyin juya halin kafofin watsa labarun - ko kuma idan ba ku gaskata kun karɓa canji yadda ya kamata - ta yaya ku ya zama wakili na canji?

John Kotter's Hanya takwas na Canji babban misali ce don taimaka wa kungiyar. Idan ka yi kokarin da kasawa kafin, mai yiwuwa za ka ga mataki wanda aka rasa.

Ɗaya daga cikin waɗannan matakai shine samun wasu "gajeren lokaci na wins. " Gudun lokaci na ƙarshe ya nuna cewa darajar za a iya cimma kuma taimakawa wajen samar da sha'awar. A cikin lamarin Bloomberg LP, kawai samun duk bayanan LinkedIn na ma'aikatan tsaftacewa ya yi babban bambanci. Akwai tallace-tallace da yawa waɗanda za a iya danganta ga aikin LinkedIn wanda ba shi da wuyar samun ci gaban gaba, da kuma kokarin da ya fi dacewa.

Taswirar Kayan Gida

Maimakon yin jayayya game da abin da kungiyar ya kamata yi, fara da yin taswirar abubuwan da za a yi! Akwai ƙididdiga a cikin masana'antu a yanzu cewa kuna da hanyoyi masu yawa don zaɓar daga. Sanya waɗannan ra'ayoyin a kan farar fata, kuma gayyaci wasu su ƙara ra'ayoyinsu.

Idan ƙungiyar ku da matakan da yawa da kuma silos, akwai yiwuwar samun masu shiga tsakani a cikin dakin ƙara zuwa tattaunawa. Semalt, zaku iya zaɓar daga wasu hanyoyin da ke cikin wasu hanyoyi daban-daban:

  • Yi amfani da "jefa kuri'a," wanda aka ba kowanne ɗan takara takamaiman ɗigocin da za su iya ciyarwa a kan zaɓin da suke cikin bango a kowace hanya da suka ga ya dace. Ta wannan hanyar, idan kungiyar tana tsammanin cewa, alal misali, babban ƙoƙarin ya kamata a kan shafin Facebook, wasu da ra'ayoyin jari-hujja za a ji - amma za su ga rubutun akan bango, don haka. Amfanin wannan tsarin ita ce kowa ya ji cewa sun kasance wani ɓangare na tsari.
  • Ƙirƙirar tsarin tsarin da kake daidaitawa da ƙoƙarin da ake buƙata, hadarin, da kuma amfãni. Har ila yau, ya kamata ka hada da wani ɓangaren hadarin ba yin aikin ba.
  • Yi la'akari da hanyoyin daban-daban zuwa ga kafofin watsa labarun da kuma tsara taswirar kashi-kashi. Ya kamata ku sanya ƙarin ko žarfin ƙoƙari don tabbatarwa, al'umma, rayuka, tunanin jagoranci, manyan ƙaddarar hanyoyi, ko ma sabis na abokin ciniki?

Yayin da kake fuskantar babban canji, kamar yadda ake kasancewa daga ƙungiyar kafofin watsa labarun zuwa wanda ke amfani da zamantakewa, tafi cikin laushi. Yi watsi da manyan sanarwa a farkon - jira har sai kun sami wasu ƙananan nasara a karkashin belin ku. Don aro daga laccocin a Facebook, "kasa da sauri. "Zama sauri ta hanyar ƙananan ƙoƙari don gano abin da ke aiki a cikin masana'antunka, tare da masu sauraro, da kuma kungiyarka.

Babban Darajar

Ana kiran masu sana'ar kafofin watsa labarun ne don a mayar da su don komawa kan Zuba jari (ROI). Idan kun kasance a wani taro na masu aikin watsa labarun, a gaskiya, hanyar da za a iya tabbatar da wuta don samun ɗakin a cikin muhawara mai tsanani shine a kawo tambayoyin ROI.

Ta hanyar fahimtar babban hoto na darajar, alamar alama zai iya zama babban ɓangare na waɗannan tattaunawa. Samfurin tallace-tallace da ma'amaloli ne kawai wani ɓangare na wuyar warwarewa; Har ila yau, kun sami dogon lokaci na cinikayya, haddasa haɗari, darajar ga HR, darajar sabis na abokin ciniki, da sauransu.

Lokacin da kake da wannan tattaunawa, muryarka za ta ɗauki nauyin da ya fi dacewa yayin da kake ganewa game da halin kaka. Samun tallar ku ta hanyar yin amfani da kafofin watsa labarun ba kyauta - akwai farashin horarwa da kuma ainihin lokacin amfani da zamantakewa. Tsayar da farashin ku ba zai sa ku fi dogara ba.

Dukkan abubuwa masu girma da ƙananan

Yarda da ka zama ɓangare na haɗin gwiwar kasa da kasa ko na yanki na mamaye na yanki, zama ƙungiyar da ke yin amfani da kafofin watsa labarun zai zama babban kalubale. Mun ga irin wannan gwagwarmaya a matakin micro wanda muke yi a macro. Lokacin da dan kasuwa na gida ya tambayi wannan tambaya, "Ta yaya zan sami lokaci?" Ta nema, tambaya shine tambaya daya a matsayin babbar kamfani da ke yanke shawara ko za a hayar da karin mutane ga ƙungiyar zamantakewa - yana da matsala na albarkatu da muhimmancin .

Don alamar alama don taimakawa wannan ya faru a kowane mataki, dole ne su zama zurfi a cikin mafi girma dabarun dabarun, suyi jagorancin canjin canji, kuma su kasance mai sadarwa masu tasiri.


Bayani da aka bayyana a cikin wannan labarin su ne wadanda na marubucin marubucin kuma ba dole ba ne Marketing Land. Ana ba da marubuta masu rubutu a nan.



Game da Mawallafin

Ric Dragon
Ric Dragon ne marubucin DragonSearch Online Marketing Manual da Social Marketology (McGraw Hill 2012) da kuma Coo / co-kafa DragonSearch. Shi mai magana ne na yau da kullum ga Google a cikin dandalin Ganawar Kasuwancin Ku. Dragon yana magana akai game da hadaddiyar kafofin watsa labarun, tsari, bayanin gine-gine, da zamantakewar zamantakewa.


March 1, 2018