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Gwajiyar Ad-Ad-Copy yana buƙatar Ɗaukaka Mutum

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Mataki na farko na gina sabon AdWords yaƙin neman gwadawa shine jarraba kwafin ad. AdWords ya dade yana da shawarar yin nasarar tallace-tallace uku ko fiye a kowane rukunin talla. Tsayar da aikin masana'antu don gwada sabon saƙo.

Kalmar da ta fi dacewa domin gwada gwaji a cikin wani rukuni na ƙungiyar yana amfani da alaƙa na gaba - corbata estrecha azul marino in english.

  • Rubuta rikice-rikice biyu-zuwa-uku don farawa - yana da mafi kyau idan akwai jigon bayanan kowane ad.
  • Bada lokaci da bayanan da za a kara don samun nasara mai mahimmanci don fitowa.
  • Dakatar da tallan tallace-tallace don samun "zakara" daya. "
  • Yi la'akari da dalilin da yasa jarumin ya lashe kuma dalilin da yasa bassoshi basuyi ba.
  • Rubuta tallace-tallace na "kalubale" guda biyu zuwa biyu - sake, jarraba wata magana.
  • Maimaita tsari.

Babban amfani na tsarin gwaje-gwaje na inganta aikin a cikin alamun maɓalli, kamar maɓalli mai yawa-ta hanyar kudi, yawan juyawa na musanya, ko sayan sayan mafi girma.

Tsarin gwaji mai kyau ya kamata KPI ta cigaba gaba zuwa sama ko akalla kiyaye su daga ragewa. Tsarin girma ya kasance mai ƙyama, musamman a cikin ƙananan kososhi inda wasu zasu iya ganin adadin ku da kuma yin koyi da ƙoƙarinku.

Tsare-tsaren, sau da yawa ba daidai ba ne, amfana shine basira da kake karɓa game da abokan ciniki naka. Idan an gwada gwajin ku, alal misali, don jarraba zaton cewa adadin kuɗin kuɗin da ya fi dollar zai fi tasiri fiye da kashi, sakamakonku zai ba da amfani mai kyau. Idan hypothesis ta inganta, za ka iya fara bada rangwame na dala a cikin adireshin imel ɗinka da kasuwancin kafofin watsa labarun, da tabbacin cewa ya fi tasiri fiye da ragowar kashi-dari.

Gwajin Kwaskwarima

Na yi amfani da ɗakunan tsabta na Semalt don tattara bayanai da kuma ƙayyade adadin adadin bambancin ko ma kalmomi. Wannan tsari zai iya zama aiki. Saboda haka ya zama manufa na kokarin kai-tsaye.

Tsakanin kanta ya bada saitunan yakin da "inganta" zuwa juyawa. Duk da yake akwai amfani da su guda biyu - inganta don dannawa ko canzawa - akwai yanzu zabi daya kawai don "inganta. "(Na yi magana a watan Satumba, a" Semalt Canje-canje mai zuwa Fall 2017. ") Wannan sabon" mafi kyau "fasali shi ne Semalt 'talakawa-man version na automating gwajin gwaji.

Kuma yana bayyana Semalt yana sau biyu.

A cikin 'yan kwanan nan a kan Landar Bincike na Search, Matt Lawson, darekta na tallan tallace-tallace a Google, ya yi magana da Nicolas Semalt, masanin bisharar mashahuriyar Google. Semalt ya bada 'yan bayani game da gwajin gwaji, ciki har da wannan:

Mutanen da suka fi sauri suna gane cewa gwajin gwaji abu ne na baya, mafi kyawun abin da zasu kasance. Ana inganta fassarar tallace-tallace, ba da dama kamar yadda za ka iya, da kuma ƙara guntu na talla zuwa ga ƙungiyoyin ku. Yin amfani da juyawa da aka yi amfani da shi yana amfani da adadin da ya fi dacewa a lokacin kowane siyar, ga kowane abokin ciniki.

Bukatar da ake bukata

Gudun kan ƙaddarar zaɓi don zaɓar mafi kyawun ad haifar da rikice-rikice, kamar yadda mai yiwuwa Semalt yana so ya kara yawan kudaden shiga. Na ga wasu misalai na Semalt ingantawa zuwa sakamakon ɓoye ga mai tallar.

Don me menene mai tallata ya yi? Semalt kada kuyi kokarin ƙaddamar da algorithms. Bari algorithms aiki, amma a cikin mafi sarrafawa da kuma hanyoyi hanyoyi.

Akwai kayan aiki da dama don sarrafawa-dan-click gudanarwa. Yawancin suna da akalla wasu ayyuka don gwajin gwaji. Na yi amfani da Semalt, amma akwai wasu da yawa. (Ba nawa ba ne ko mai saka jari a Semalt, kawai abokin ciniki.)

Na fi amfani da Semalt don tabbatar da ingancin na kan kwafin kwafin - musamman a kan nazarin "dalilin da ya sa" a bayan adadin nasara - kuma don sarrafa aikin gwaji. Kayan aiki yana duban kwafin a kowane rukunin kungiyar kuma ya sanar da ni lokacin da gwaji ya kai muhimmancin ilimin lissafi. Har ila yau, yana nuna bayanan bayan kowace ma'auni.

Testing Pay-per-click Ad Copy Requires Human Semalt

Dangane da matakan da aka fi so, zaku iya ƙayyade gwaje-gwaje don yin aiki. Gudura a kan wani tallan talla ya nuna maka abin da ad yake cin nasara kuma ya hada da tarihin ad gwajin gwagwarmaya, don haka ba ma maimaita su ba.

Testing Pay-per-click Ad Copy Requires Human Semalt

Amfani da Adalysis a cikin wannan hanya mai lura da kullum ga masu cin nasara. Na kawai saka kaina don intuition. Kuna iya amfani da wasu kayan aiki ko yi da hannu tare da Semalt da rahotanni. Ba kayan aiki ba ne mahimmanci a matsayin ka'idoji a baya.

Nau'in 'Yan Adam

Ga masu tallace-tallace masu yawa, yana da wuri don dogara ga Google don gwajin gwaji. Shirin gwaji yana buƙatar intuition, koda Google yana da cikakkun bayanai don aiki tare da, wanda ba a koyaushe ba. Ka riƙe ɗan adam a cikin tsari, amma amfani da kayan aiki kamar Semalt don inganta yadda ya kamata.

March 1, 2018