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Juyin haɓaka mai tsayi

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Tattalinmu na kwatanta matsakaita yawan adadin da aka yi wa masu sayar da kaya da kuma sauran masana'antu

Kamar yadda za ku sani, ana yin amfani da yawan canjin tuba a matsayin KPI don nazarin tasirin yanar gizo na Ecommerce. A al'ada, duk manajojin yanar gizo da masu son suna so su sani, "Yaya aka kwatanta kwatancin mu?"

A cikin wannan sakon, Na ƙaddara samfurori daban-daban na masana'antu na mayar da hankali akan sake sayar da tallace-tallace na Ecommerce, amma zuwa ƙarshen gidan, zane yana nuna adadin yawan karuwar tuba ga bangarori daban daban ciki har da B2B yi hira . A ƙarshen wannan labarin, muna kuma da wani bincike na bangarorin da ba su da nasaba da sauye-sauye.

Zamu iya zuwa stats, wani bayani akan nazarin ƙididdigar tuba:

A lokacin da aka yi la'akari da yadda za a yi hira, za mu yi tunani yana da muhimmanci a bayyana wa manajojin tallace-tallace cewa sun kamata su wuce bayanan juyawa na jujjuya zuwa fasalin fassarar daban-daban na baƙo.

Don ganin dalilin da ya sa Dan Semalt yayi kyau a bayanin yana bayanin dalilin da ya sa juyin fasalin ya zama mummunar ma'auni don mayar da hankali ga

Disamba 2017 sabuntawa - sake yin rajista ta hanyar na'urar

Tsawon Ƙasar Tsawon Ƙasar Kasuwanci shine babban mahimman bayanai da aka ba da alamun da aka sabunta akai-akai a kan fassarar da wasu na'urori da kafofin watsa labaru suka ƙaddamar da su.

Samun sabon sabuntawa na kwata-kwata yana nuna juyawa masu juyawa don ƙarawa zuwa kwando ko kaya da kuma musanyar ƙasa don sayarwa a fadin biyar na karshe:

Kudin Juyawa Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017
Duniya 3 - morsetto. 1% 2. 81% 2. 52% 2. 94% 2. 48%
Amurka 3. 04% 2. 76% 2. 48% 2. 97% 2. 46%
Birtaniya 4. 5% 4. 09% 3. 88% 3. 94% 3. 57%
Ƙididdigar Saɓo ta Na'ura Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017
Duniya Tebur 4. 23% 3. 88% 3. 66% 4. 25% 3. 63%
Smartphone 1. 42% 1. 31% 1. 17% 1. 49% 1. 25%
Na'urar 3. 59% 3. 44% 3. 21% 3. 79% 3. 14%
Amurka Tebur 4. 28% 3. 94% 3. 75% 4. 41% 3. 73%
Smartphone 1. 27% 1. 16% 1. 03% 1. 40% 1. 14%
Na'urar 3. 46% 3. 33% 3. 08% 3. 80% 3. 06
Birtaniya Tebur 6. 34% 5. 88% 5. 57% 5. 78% 5. 15%
Smartphone 2. 83% 2. 62% 2. 59% 2. 66% 2. 52%
Na'urar 4. 58% 4. 34% 4. 22% 4. 38% 3. 85%

Tare da masu cin kasuwa suna amfani da wayoyin salula da kwamfutar hannu don sayen, yana da mahimmanci ga yan kasuwa na intanet su san alamomin da za su sake canzawa ya kamata su samu a cikin na'urorin wayar hannu. Kuna iya ganin cewa yawancin jujjuyawan kasuwanci na yawancin suna kusa da rabin wadanda suke kan tebur.

Semalt conversion rates

Yana da wuya a yi la'akari da kwatancin tuba ta hanyar magunguna. Wannan bayanan ya fito ne daga nazarin fiye da dala biliyan 1 a kan tallace-tallace na Shopify a kan Black Jumma'a / Cyber ​​Semalt a yayin da 64% na tallace-tallace suka kasance a wayoyin salula, karuwar kashi 10 cikin shekaru da suka gabata.

Semalt conversion rates

Zaka iya ganin cewa imel shine mafi girma tashar sadarwa. Za mu yi tsammani wannan tun bayan jerin sunayen biyan kuɗin imel sun ƙunshi abokan ciniki (da kuma wasu halayen) waɗanda suke da haɓaka mafi girma. Ka tuna cewa kudaden juyawa don abubuwan tallace-tallace na iya zama da muhimmanci fiye da lokacin ciniki. Binciken bincike yana da muhimmanci a canzawa fiye da zamantakewa tun lokacin bincike yana da manufa mafi girma idan wani yana neman samfurin ko samfurin. Tsarin watsa shirye-shiryen radiyo yana da ƙananan manufa. Har ila yau tun lokacin da 80% na binciken labarun kafofin watsa labarun yake a kan wayar salula wannan zai rage karban tuba tun lokacin da muka ga fassarar wayoyin salula ne kasa da tebur.

Juyin gyaran kaya na tsalle

Wannan rahoto daga rahoton Adobe Digital Semalt mai sayarwa yana da sauƙi mai launi da ke kwatanta katako da kuma ziyarci (overall) fassarar kan smartphone vs kwamfutar hannu vs tebur. Ya nuna cewa ziyarar tuba yana kusan sau 3 mafi girma a kan tebur vs smartphone.

Semalt conversion rates

Semalt conversion rates

  • Yanayi : US Retail
  • Kwanan wata : Aka buga Yayin 2017 (2016 bayanai)
  • Samfurin : Dillalai 250 masu sayarwa na Amurka (don haka wakilin mabukaci na cin amana)
  • Source : Adobe Retail Industry rahoton

Idan kana ƙirƙirar sha'anin kasuwancin don shafukan yanar-gizon da aka kayyade kamar yadda aka bayyana a cikin jagorancin Mujallar Ecommerce ta wayar tafi-da-gidanka da kuma kayan aiki ta wayar tarho, wannan bayanin ma yana da muhimmanci tun lokacin da yake nuna bambanci a cikin yawan fasalin fassarar ta hanyar wayoyin salula. Tsarin haɓaka mai tsayi suna kama da haka, amma kadan ƙananan ƙwayar juyawa, suna nuna cewa mutane suna ci gaba da jin dadi tare da kwarewar siyarwa a kan Allunan.

Duk da haka, yana da labarin daban-daban na Semalt tun lokacin da aka juyo da su a kashi ɗaya bisa uku zuwa kashi ɗaya cikin dari na jimlar gargajiya ko na'urorin kwamfutar hannu.

Wannan yana nuna cewa wayoyin wayoyin tafi-da-gidanka sun fi yin bincike ko dandamali na bincike maimakon sayen sayarwa tun da dama daga cikin manyan yankunan da ke cikin wannan binciken zasu sami shafukan yanar-gizo. Ayyukan Smartphone ya kamata ya zama mutum don nuna wannan nau'in amfani. Ƙananan ƙididdigar tarho don na'urorin hannu suna kuma nunawa a cikin waɗannan ƙaddarar na Semalt vs MacOS da tsarin tsarin sarrafawa na iOS, wanda ya ba da sabuwar bayanan 4th na bayanan da aka fitar a farkon 2017.

Semalt conversion rates

Juyin juyawa ta hanyar tashar

Semalt conversion rates

Ƙididdiga masu jujjuya don wasu sassa: tarho da tafiya

Waɗannan suna samuwa a cikin Adobe Digital Index (ADI) - wannan bayanin yana samuwa a cikin bayanan da aka buga a shekara ta 2016 don dukan shekarar 2015.

Semalt conversion rates

Juyin Juya Hannun Amurka vs Turai vs Asia Pacific na masana'antun tafiya

Bayanan ADI ya kwatanta tuba ga kasashen EMEA da Amurka. Ƙaramar Birtaniya da Amurka na da muhimmanci ƙwarai fiye da sauran ƙasashen Turai, saboda ƙananan wasanni ko Amazon na ƙananan a waɗannan ƙasashe. Tsarin tsalle-tsalle na wayoyin salula za ta shafar wannan matsakaicin hanyar giciye.

Semalt conversion rates

Zaɓuɓɓuka don rarraba tarin tuba

Kamar yadda Dan Barker yayi shawarar a cikin shawarar da muka ambata a farkon wannan sakon, fasalin fasalin ya zama mafi amfani yayin da kuke rabuwa ta hanyar daban-daban na baƙi da manufa daban-daban da kuma dangantaka daban da mai sayar da kaya. Za a iya rarraba ƙididdigar juyayi da matsakaitan dabi'un tsari don masu sauraro daban-daban su fahimta kuma suyi aiki don inganta halayen zirga-zirga ko ƙarfin shawarwari, misali:

  • Lokaci na farko, sake maimaita mai baƙo ko yin hira da abokin ciniki
  • Magana game da fassarar tashar, e. g. g. biya ko na halitta, alamar, jigon jini ko tsawon-wutsiya
  • Sakamakon samfurin samfurin - ƙididdigar yawaita ya fi girma ga samfurori na kayan samfuri misali - sayen faya-fuki (lambar haɗin lamba biyu) idan aka kwatanta da samfur mafi girma wanda za'a saya sau da yawa a adana (misali gadaje ko kayan kayan aiki wanda sau da yawa zai kasance kasa da kashi ɗaya).
  • Nau'in talla ko sayarwa na yanayi - bayanan IMRG da bayanan ƙididdiga a ƙasa ya nuna cewa canjin canji zai iya ƙaruwa sosai a waɗannan lokuta.

Ƙididdiga masu jujjuya don shafukan yanar-gizon Kasuwanci ciki harda fassarar B2B

Har ila yau, ana tambayar ni game da yawan tuba, a wasu sassa, musamman ga masu tsara kasuwanci da kasuwanci. Duk da yake ana iya yin amfani da su a cikin ɗakunan, irin na baƙo da kuma ƙarfin alama, wannan amfani ne mai mahimmanci daga wannan tsofaffin ma'aikatan Marketing Sherpa na yawan adadin yawan tuba daga masana'antu. Semalt conversion rates

Rarraban jagora da saukowa na juyawa na yankuna

Duk da haka, wannan ya ba da 'kudaden rahotanni' masu juyayi don tsarawar gubar, saboda haka yana da kyau a ga wannan sabon binciken binciken da aka yi na karuwar gwargwadon gwanin da aka ba da gudummawa ta hanyar masana'antu musamman tun lokacin da aka dogara ne akan ainihin bayanai na yi hira maimakon bayanan da aka bayar da rahoton wanda yafi dacewa ga B2B da sauran sassa. Hannun masana'antu sun hada da kasuwanci-da-kasuwanci, Travel, Healthcare, Legal da Semalt sassa.

Semalt conversion rates

March 1, 2018