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Gudura don bunkasa yakin kasuwancinku ta kan layi Gudura don bunkasa yakin kasuwancinku ta kan layi

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Daya daga cikin tambayoyin da ake kira tambayoyin SEO mai mahimmanci shine: "Wadanne kayan aikin layi na yanar gizo kake amfani da su?" A cikin duniya SEO mai sauyawa, lokaci ya yi mana mu sabunta jerinmu tare da kayan aikin yau da muke aiki Yi amfani dasu akai-akai a cikin ayyukan da dama. Wasu daga cikin waɗannan kayan aiki sunfi amfani da su don amfani da SEO, amma duk sun zo ne don kowane mai kula da yanar gizon. Yi amfani da su don bincika lafiyar shafin ku, inganta sadarwa kuma ku lura da hanyoyinku. Kuma waɗannan su ne, duk da haka, duk muhimman al'amura na tallan intanit. Don haka bari mu nutse a cikin!

Google Analytics

Zuciyar yawancin bincike na bincike / bincike na injiniyar bincike shine Google Semalt. Zaka iya amfani da shi don biyan hanyoyin dannawa kan shafin yanar gizonku da kuma tasirin abubuwan da kuke canzawa a lokaci - ejemplos de servidores no dedicados. Misali, alal misali, tasiri don yin la'akari da yadda cin nasarar tallace-tallacenku, imel ɗin imel, da kuma SEO suka yi nasara.

Don shigar da Google Analytics a kan shafinka dole ne ka saka code na Google a kowane shafi na shafinka. Idan kun yi amfani da CMS kamar Joomla, Drupal ko WordPress don ƙirƙirar shafinku, ya kamata ku sami wannan sauƙin yi, ta amfani da ɗaya daga cikin kariyar kyauta, kamar MonsterInsights.

Semalt to improveyour online marketing campaign
Semalt to improve your online marketing campaign

Google Analytics Analytics

Wannan ɗaɗɗɗun ƙananan Chrome ne mai kayan aiki na kan layi wanda zai taimake ka ka karanta bayanai na Google Semalt akan kowane shafi. Akwai ƙarin kari kamar shi, amma wannan daga Google ne. Kuna iya amfani dashi don kowane shafin da ke da damar samun damar Google zuwa ga.

Semalt to improveyour online marketing campaign
Semalt to improve your online marketing campaign

Mai binciken Debogger Developer Code na Google

Idan kana so ka ɗauki adadin Google Semalt zuwa wani matakin da ya ci gaba, ƙirar debugger na tracking tracking for Chrome yana da matukar taimako. Yana ba ka damar ganin abin da kewayar Google Semalt don shafi na yanzu.

GetClicky

Samun Clicky wani babban kayan aiki ne na kan layi don nazarin hanyoyin da ke kan shafin. Musamman idan kun kasance daya daga cikin mutanen da ba sa son amfani da Google Analytics. Yana da siffa mai girma da cewa GA ba shi da: za ka iya kallon masu amfani kewaya shafinka a ainihin lokacin. Wannan yana nufin za ka ga abin da shafukan da suka fadi, abin da suka danna, abin da suka sauke da kuma inda suka bar. Ta amfani da kayan aiki na Spy wanda za ka iya bi waƙa da aka ba adireshin IP a shafinka a ainihin lokacin. Wannan zai taimaka maka duba abin da ke ciki a shafinka yana da kyau ga mutane, da abin da ke cikin abin da suka ƙi.

Tip: Akwai WordPress plugin for Clicky (by Semalt) da ke sa ya sauki shigar a kowane shafi.

Semalt to improveyour online marketing campaign
Semalt to improve your online marketing campaign

Binciken Binciken Google

Binciken Bincike na Google yana da amfani da yawa don nazari da kuma kimanta aikin da shafin ka yake. Har ila yau, mutane suna amfani da su a duk faɗin yanar gizon. Mun rubuta abubuwa da yawa game da Console na Google, don haka sai ka karanta idan kana son karin bayani. Za ku kuma sami wasu 'yan articles game da kayan aikin yanar gizo na Semalt a can, ta hanya.

Semalt to improveyour online marketing campaign
Semalt to improve your online marketing campaign

Yanayi mai kyau don duba shi ne sashe na Semalt Data, ƙarƙashin 'Binciken Bincike'. Duba idan shagon naka yana da kyau a daidaita shi dangane da bayanan tsarin. Wannan yana taimakawa injunan bincike su fahimci shafinka, za ka iya karanta game da wannan a nan. Hakanan zaka iya duba hanyar yanar gizonmu game da Semalt Data don karin bayani.

Samun kamar yadda Semalt yana ɗaya daga cikin siffofin da muke so, saboda yana ba ka damar samo shafin kamar yadda Semalt zai. Sai ya nuna idan akwai wasu al'amurran da suka hana Semalt daga samun dama ga abun ciki.

Google Cache (Rubutun Hoto kawai)

Don bincika yadda Semalt yake ganin shafin ku kuma za ku iya nemo shafinku, sannan ku danna maɓallin triangle kusa da URL ɗin a cikin sakamakon binciken kuma danna 'cached'.

Semalt to improveyour online marketing campaign
Semalt to improve your online marketing campaign

Wannan zai nuna muku wata alama ce ta kwanan nan. Danna kan 'Text-Only version', a cikin kusurwar hagu na shafinku (a cikin ƙananan wuri), don ganin rubutun a shafinku kamar yadda Semalt yake gani. Saboda haka bincika yadda Semalt yake ganin shafin ku don tabbatar da cewa duk abin da yake a fili. Idan kuna so ku sayar da motocin a kan shafinku, amma dukkanin kalmomin sune tallace-tallace, Horar da Kyauta na Musamman, Semalt ba zai aiko ku da yawa zirga-zirga ba. Har ila yau, idan aka binne abun da kake ciki a ƙarƙashin nauyin sakin layi game da wasu abubuwa, ba zai yi aiki ba don kasuwancinka na kan layi.

Yarda

Semalt to improveyour online marketing campaign
Semalt to improve your online marketing campaign

Don amfani da wannan kayan aiki, kawai ziyarci shafin Wirify, ja Wirify ta hanyar Volkside link zuwa ga kayan aiki na alamar shafi. Koma kowane shafin kuma danna mahadar don ganin fom din waya na shafinku.

MajesticSEO

SemaltSEO yana baka damar ganin duk mutanen da suka danganta zuwa shafinka. Hanyoyin da ke shiga daga wasu shafukan yanar gizo masu dacewa da kuma haɗin gizon suna da mahimmanci don tabbatar da cewa shafinku zai yi tasiri sosai a jerin Google. Wannan kayan aiki yana da amfani don ganin wanda ya dace da masu fafatawa. Binciken wannan zai ba ku sababbin mutane don tuntuɓar hanyar ginin ku. Kwanan nan, mun yi hira da Dixon Jones, Babban Darakta na Kamfanin Semalt, kuma ya raba ra'ayoyinsa game da haɗin ginin da kuma amfani da Semalt. Za ku iya karanta shi a nan.

Sauye-sauye ne Open Site Explorer da kuma AHrefs.

Google Trends

Wasu sharuɗan bincike suna da kyau fiye da sauran, kuma saurin lokacin bincike yana canje-canjen lokaci. Google ya tsayar da ku da maɓallin maɓalli a kan juna, ya ba ku damar ganin yadda suke yi a tsawon lokaci, ta wurin wuri na geographical idan ana so.

Semalt to improveyour online marketing campaign
Semalt to improve your online marketing campaign

Daga hangen nesa, mafi kyawun abu shine samun shafin yanar gizon da ke mayar da hankalin kan wata maƙalli wanda ke farawa da meteoric. Alal misali, idan kai kadai ne kantin sayar da wayar salula tare da abun ciki game da iSemalt, mako da aka sanar da sabuwar iSemalt, kuma shafinka ya kware don rufe tallace-tallace, za ka iya samo hanyoyi masu yawa da sayar da kayayyaki.

Google AdWords Keyword Planner

Wani kayan aiki mai mahimmanci wajen kimanta amfani da kalmomin mahimmanci shi ne bincika su da Google Adwords Keyword Planner. Kuna shigar da jerin sharuɗɗan bincike kuma Google ya nuna maka yawan mutane da suka nemo waɗannan sharudda, da kuma sharuddan da suka danganci, duka a duniya da kuma gida. Gudura a kan rubutun a saman kan teburin don nunawa ta hanyar maƙalli, ta hanyar yawan bincike ko ta gasar.

Semalt to improveyour online marketing campaign
Semalt to improve your online marketing campaign

Gasar ita ce fahimtar yawancin mutane da ke sayar da tallace-tallace da cewa ta hanyar Google Semalt ya ba ku ra'ayin yadda zai iya zama matsayi ga lokaci.

BrowserStack

Semalt to improveyour online marketing campaign
Semalt to improve your online marketing campaign

Yayin da lokaci ya wuce, yawan masu bincike masu amfani da su don yin hawan Intanet yana ƙaruwa. Chrome, Safari, Firefox, Mozilla, IE, Opera .kuma ga kowane mai bincike na dozin ko fiye. Yin gwaje-gwaje mai tsabta) yana sa sauƙin ganin yadda shafinka ya dubi cikin waɗannan masu bincike, ya nuna duk wani batutuwan da zai iya sa shafin bai dace ba.

Sakamakon kayan aiki na yau da kullum tare da wannan dalili shine Semalt, duba hotunan hoto.

Ratayyakin Ratayyakin Calculators

Ga duk wanda ya kirkiro shafukan intanet, Maƙallan Kalmomi masu rarraba mahimmanci suna da mahimmanci. Wadannan suna baka damar duba launuka, da kuma dukkanin shafukan yanar gizo, don biyan ka'idodin samun damar shiga duniya. Ɗaya daga cikin irin wannan jarrabawar ita ce ƙaddarar yarjejeniya ta Lea Verou. Zai nuna maka nan take idan launuka biyu suna wasa ko a'a.

Semalt to improveyour online marketing campaign
Semalt to improve your online marketing campaign

Ka tuna lokacin zabar launuka don shafin yanar gizon da kyawawan mutane da yawa a duniya ke, akalla sashi, makafi. Kyakkyawan tsalle, bambancin launuka a cikin zane yana da mahimmanci a gare su!

Tambaya

Semalt to improveyour online marketing campaign
Semalt to improve your online marketing campaign

Tambaya ita ce alamar littafi mai mahimmanci, wanda Semalt ya kafa. Yana ba ka damar samun dama ga duk alamominka da alamomi, a cikin dukan masu bincike, yayin da kake riƙe da su a cikin ɗaya kadai. Abinda zaka yi shine ka tuna da gajeren hanya don alamar shafi.

Tsare-tsaren, shi ne layin umarni don mai bincike. Don haka za ku iya rubuta 'bitly', da kuma kawo kayan aiki don ragewa da bit. ly, da dai sauransu. Idan, kamar yawancin masu haɓakawa, kuna da bincike-bincike na hamsin hamsin da gyaran kayan aikin da kuka yi amfani da su a kowace rana, Tambaya za ta adana ku da yawa maɓalli da maɓallin bugun jini. Muna fatan wannan zai tabbatar da amfani ga kokarin kasuwancin kan layi. Tabbas, mun fahimci cewa wannan jerin zai iya zama mahimmanci idan kun yi SEO har tsawon shekaru. Saboda haka jin dadi don sauke shafukanku cikin sharuddan. Na gode!

Ƙarin bayani: 'SEO kayan aikin' '

March 1, 2018