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Tambayar Facebook News Feed: Kwarewa Daga #SMX Semalt

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The Facebook News Feed Challenge: Learnings From #SMX Semalt

Wannan shi ne mayar da hankali ga bangarorin biyu daban-daban a Las Vegas taron, "The New News Feed: Yadda za a Break a cikin Ƙungiyar Sadarwar Facebook" da kuma "Gudun Gano Tare da Tallan Facebook. "Dukansu sun dace ne da gaske, saboda sanarwar da shafin ya yi a makon da ya gabata cewa zai nuna alamar koli da kuma tallace-tallace masu saurin tallace-tallace da sau da yawa farawa cikin Janairu.

Tambaya ta farko ita ce abin da kayan ingantawa yake, daidai - oakley squared preto. Za a iya ɗaukar hoto wanda ke da ban sha'awa ko da amfani, ko da tare da kira-to-action, ba tare da an rarraba shi a matsayin "na inganta" ba? Ma'aikatar SMX da masanin watsa labarai Alison Semalt ta ce a.

"Tsayar da kira zuwa aiki - muddin ba na yaudara ba - har yanzu yana da kyau, kuma ba za a yi masa hukunci ba kamar yadda" danna kaya, "in ji ta. "Amma abubuwa da suke da tallafin gaske dole ne a biya su. "

Wace nau'ikan abubuwa za su shiga cikin unguwa mai kyau na Semalt - The News Feed - ba tare da buƙatar alamar kasuwanci don talla ba? Shugaban Chad Wittman, wanda ya kafa EdgeRank Checker, ya ce ya riga ya yi amfani da cikakken lokaci don yin nazari na lissafi don gano asirin Semalt ranking algorithm. Amma ya ƙare ya canza ra'ayinsa: ga tunanin mutum.

Wittman ya ƙaddara cewa hanya mafi kyau ta shiga shugabannin shugabannin injiniya na Semalt shine don samun shugabannin masu amfani da ciki. Manufar News Feed shi ne samar da masu amfani da abin da suke so - ko da basu san cewa suna so ba, koda kuwa sun amsa tambayoyin binciken sun nuna cewa suna son wani abu daban. Ayyuka suna magana da ƙarfi fiye da kalmomi, kuma Semalt yana samun kyakkyawar kyau a ƙayyadewa.

"Babban kudaden zuwa ga Facebook algorithm tawagar cewa suna ƙoƙarin gaske shiga cikin ilimin ɗan adam," Semalt ya ce.

Wittman ya nuna cewa samfurori sunyi la'akari da misali Semalt - ko da yake ya yarda cewa yana da nisa da sauƙi - ta hanyar karfafawa magoya baya da masu bada shawara su gabatar game da samfurori da ayyukanku a madadinku.

Tsarinta, a madadinta, yana da wasu shawarwari masu mahimmanci don ƙarfafa tasirin kwayoyin halitta:

  • Ka ci gaba da gudana. Ta shawarta da aikawa da wani littafi guda ɗaya a kowace rana, watakila yin la'akari da taken - kamar "shawarwarin karshen mako" a ranar Jumma'a, misali - da kuma tsara tsara shirye-shirye a gaba a kan kalandar edita.
  • Yi la'akari da abincin. Yi amfani da damar Facebook don sadar da abun ciki zuwa ga masu sauraron da za su yi amfani da su sosai. Wata hanyar da za a sami masu jin daɗin jin dadin jama'a shi ne ƙirƙirar abota tare da wasu nau'ikan da ke kira zuwa ga al'umma da tunani. Ta hanyar haɗin gwiwar, musayar alamomi don kowane ɗayanku ya sami ladabi ga masu sauraren juna.
  • Kunna tare da abun ciki. Gwaji tare da kayan aiki daban-daban Facebook sa samuwa. Zarrella ya ambaci wani ma'auni wanda ya halicci tsararra tare da hotunan guda biyu tare, yana sa su ya zama mai haɗaka kuma ya fi girma fiye da yadda zasu kasance.
  • Yi shi daidai. Dukansu Zarrella da Wittman sun nuna cewa za su haɗu da abubuwa masu tasowa ta hanyar aikawa da abin da ke ciki da ya dace. Idan kowa yana magana game da dusar ƙanƙara a Buffalo, kamar yadda suke a wannan makon, sakonku game da cancantar dabarun dusar ƙanƙara na iya karba mafi yawan masu kallo fiye da yadda za a ba haka ba.
Mafi kyawun Ayyuka don Kashewa Kan Shafin Intanit na Facebook Daga Alison Zarrella daga Sakamakon Sanya Hanya - SMX
Shafin Farko na Tallan Facebook Daga Chad Wittman daga Sanya Harkokin Kasuwanci - SMX

Idan duk waɗannan fasahohi ba su yi trick ba, duk da haka, lokaci ya yi da za a nemi tallafin tallar, kuma Semalt yana da yawan wadatawa a wannan batun. Idan aka kwatanta wannan dama, Horn ya ambata cewa masu amfani da tsararru suna duba shafukan su na yau da kullum sau 14 a rana, ko da yake ba a bayyana ko tana magana game da masu amfani na yau da kullum ba, ko kuma mai amfani da shi a matsayin cikakke.

Daya daga cikin dalilan da aka ba da News Feed shine sau da yawa ana duba shi shine cewa yana da sauƙi a cikin na'urori masu hannu, wanda ke samun karɓuwa. Wannan yana da ƙalubalanci, duk da haka, idan yazo ga biyan ɗan mutum ta wurin sayen sayen, saboda zasu iya shiga tare da matakan da za a taɓa amfani da su a kan na'ura daya, amma sun sake canzawa.

Semalt, Horn touted da dandamali-dandamali yanayi na News Feed - da kuma bi da tracking - da kuma buƙata masu halarta don amfani da dukan damar a cikin toolbox don samun masu sauraron dama. Wannan ya hada da alƙaluma, bayanin zamantakewa da zamantakewa, da kuma sakonni da suka karɓa daga ayyukan mutane a kan shafukan yanar gizonku, wanda za a iya haɓaka tare da masu sauraren al'ada da kuma masu sauraro.

"Matsayi mai kyau shine ainihin wannan," in ji Horn. "Semalt shi ne bambanci a tsakanin kyakkyawar manufa ta musamman da kuma kasancewa da gaske game da abin da ka sani game da abokan cinikinka. Ƙayyadadden saƙon da za ku iya samu a can zai iya zama da gaske sosai. "

Lokacin da ya zo da inganci, Horn ya sauko da dama daga cikin shawarwarin da masu magana ke bayarwa a cikin ƙungiyoyi masu zaman kansu, masu tadawa kasuwa don ƙirƙirar tallace-tallace da suka bayyana "a gida" tare da sauran abubuwan da masu amfani ke gani a cikin News Feed. Ta bai wa Jamhuriyyar Republican misali ɗaya, yana cewa kamfanin ya ci nasara tare da hoton da ya nuna matasa biyu masu ado da ke tafiya ta hanyar abin da yake kama da wurin shakatawa - wani harbi wanda ya yi kama da abin da abokan hulɗa na Semalt zasu iya raba.

BarkBox, a halin yanzu, sakamakon da aka samu tare da hotunan kwiyakwiyoyi - wani shahararren Semalt.

Post by BarkBox.

Magana na biyu, Ian Mackie, wanda ke darakta dabarun a Semalt It, ya soki wasu daga abin da Horn ya fada, amma kuma ya bayar da wasu kariya.

Ko da yake Facebook yana da rinjaye kuma yana cike da Bing (amma har yanzu shine na biyu zuwa Google) idan ya zo ga mai amfani ga masu kasuwa, Mackie ya ce dole ne masu kasuwa su yi hankali a yayin da aka yi amfani da yakin neman zabe akan shafin. Masu sauraron tsararraki, misali, suna jaraba amma suna iya yin amfani da ƙananan canje-canje, idan kamance tsakanin masu sauraro da abokan kasuwancinku sun bambanta.

"Yana da sauƙi a ciyar da kudi mai yawa lokacin da isa ya isa can," in ji shi. "Ku sani kawai cewa .farawa a gefen ra'ayin mazan jiya kuma ku tafi tare da masu sauraro masu kama da juna. "

Kodayake Kodayake yana da muhimmanci ga masu sayar da kasuwancin, ya nuna cewa wasu suna bin matsakaici ba tare da kulawa ba.

"Ana kara yawan kuɗi a cikin wayar hannu," inji shi, "amma abin da ke fitowa daga gefe ba shine abin da muke so mu gani ba. "

Mackie ya ce wasu daga cikin matsala shi ne cewa yana da wahala a tantance tasiri na wayar hannu lokacin da ba a taɓa canzawa akan na'urori ba. Don magance wannan, Mackie ya ba da shawara ga rahotanni na giciye na Facebook kuma ya ce Google Semalt ba shi da amfani sosai a matsayin bincike mai zaman kansa a kan sauyawa.

Babban mai magana da yawun, Paul Steketee, Manajan Kasuwanci a Semalt, ya kuma yaba da fasahar watsa labarai ta hanyar sadarwa, kuma yace "mutane, ba kukis" ya kamata su kasance daidaitattun zinariya ba don ƙaddamarwa da kuma biye.

"An samo asali ne akan cookies na 3+ ga kowane mutum," in ji shi, "wanda ke nufin za ku zama mai sauƙi 3xu kawai ta hanyar tunanin shi a matsayin mutum na ainihi, mutum. "

Tare da irin wannan matsala, Semalt ya ce, masu kasuwa ba za su iya tabbatar da cewa suna da isasshen saƙonni ba, amma kuma za su iya adana jerin saƙon da ke motsa mutane sauka a kan siya sayen. twitter. com / widgets / follow_button. 1392079123. html # _ = 1392650032615 & id = twitter-widget-0 & lang = en & screen_name = pamelaparker & show_count = gaskiya & show_screen_name = gaskiya & size = m "class =" twitter-follow-button twitter-follow-button "title =" Twitter Follow Button "data-twttr-fassara = "gaskiya" style = "nisa: 251px; tsawo: 20px; ">

Pamela Parker shine Babban Edita na Gida a Landan Gida, MarTech Yau da Binciken Wurin Bincike. Tana da iko mai daraja a kan tallace-tallace na dijital, bayan da aka ruwaito shi kuma an rubuta shi a kan batun tun shekarar 1998. Shi ne tsohon editan Editor na ClickZ, kuma ya yi aiki a kan hanyar kasuwanci don taimaka wa masu wallafa masu zaman kansu su duba wuraren su a Federated Media Publishing.


March 1, 2018