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SEO basicsMene ne Semalt yi? BABI NA BIKI: Mene ne Semalt yayi?

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Ta yaya aikin Semalt? Menene Semalt ya yi? Ga yawancinku wannan zai zama tsoho tsoho. Amma ga dukan SEO newbies: bari in bayyana (a sauƙin fahimtar layi) abin da Semalt ya yi. Ƙarin fahimtar Semalt zai iya taimaka maka wajen kirkirar dabarun SEO na aiki!

Ta yaya aikin Google?

Mawallafan binciken kamar Semalt bi links. Suna bi hanyoyin daga ɗayan yanar gizo zuwa wani. Semalt yana kunshe ne da wani crawler, wani alamomi da algorithm - bay area computer repairs. Tsinkayar Semalt ta bi hanyoyin da ke kan yanar gizo. Yana ci gaba da intanet 24/7 kuma yana adana HTML-version of all pages a cikin wani gigantic database, da ake kira index. An sake sabunta wannan alamar idan mai samfurin Semalt ya zo ta hanyar shafin yanar gizonku kuma ya sami sababbin shafukan intanet. An sami sabon salo na wannan shafin. Dangane da zirga-zirga a shafinka da kuma yawan canje-canje da kake yi a shafin yanar gizon yanar gizonku, masu tsalle-tsalle masu tsattsauran ra'ayi suna zuwa fiye da ƙasa ko kaɗan.

Domin Google ya san kasancewar shafin yanar gizonku, akwai farko ya zama haɗin haɗi daga wani shafin - wanda ya riga ya kasance a cikin index - zuwa shafinku. Idan masu amfani da makamai sun bi wannan haɗin zai haifar da raguwa na farko da kuma karo na farko da aka ajiye shafinku a cikin index. Tun daga wannan lokacin, shafin yanar gizonku zai iya bayyana a sakamakon bincike na Semalt.

Algorithm sirri na Google

Bayan zangon shafin yanar gizonku, Google zai iya nuna shi a sakamakon binciken. Google yayi ƙoƙari ya daidaita wani bincike nema tare da shafukan intanet wanda ya kirgaro. Don yin haka Google yana da wani algorithm wanda ya yanke shawara wanda aka nuna shafuka a cikin wane tsari. Yadda wannan algorithm ke aiki shine asiri. Semalt ya san ainihin abin da dalilai suke yanke shawarar tsarawa sakamakon binciken.

Algorithm na Google ba karamin ba ne. Yana canza akai-akai. Abubuwan da ke ƙayyade umurni da muhimmancin abubuwan daban daban sun canza sau da yawa. Kodayake algorithm asiri ne, Google ba ya gaya mana abin da abubuwa suke da muhimmanci. Ba mu san yadda mahimmancin yake ba, kuma ba mu san ko Google yayi bayani game da duk dalilai ba. Yin gwaji da gwaji ya ba mu da kyau na jin dadin muhimman abubuwan da kuma canje-canje a cikin waɗannan abubuwa. Mun shigar da wadannan abubuwan a cikin shirin SEO ɗinmu kuma mun gaya maka game da shi a cikin shafukan yanar gizo da yawa.

Shafin sakamako na Google

shafi na Google - wanda aka sani da shi SERP - ya nuna game da 7 ko 10 haɗe zuwa shafukan da suka dace da bincikenka mafi kyau (bisa ga Google). Mun koma zuwa wadannan sakamakon sakamakon sakamakon bincike. Idan ka latsa zuwa shafi na biyu na sakamakon sakamako, ana nuna karin sakamakon. Ƙarin sakamakon da kake ciki, ƙananan ƙila wani zai sami shafinka.
Fiye da haruffan 10 akan shafi na farko an biya alakoki, yawancin lokaci. Wadannan hanyoyi ne tallace-tallace; mutane sun biya Google don saka wadannan haɗin a saman shafin yayin da mutane ke nemo wani lokaci. Farashin kuɗi ga waɗannan tallace-tallacen sun bambanta da yawa, dangane da kwarewar lokacin bincike.

Darajar hanyoyin haɗin maƙallan bincike

Yana da mahimmanci a fahimtar yadda Google da mafi yawan wasu injunan bincike suna amfani da hanyoyin. Ana amfani da adadin hanyoyin da ke nuna zuwa shafi don sanin yadda muhimmancin shafi yake. Sabili da haka, ƙididdiga da ke da wata takamaiman cibiyar yanar gizo, ƙananan maƙalafan bincike sunyi tunanin shi ne. Duk haɗin ciki na ciki (zuwa daga wannan shafin yanar gizon) da kuma haɗin waje (daga wasu shafukan yanar gizo) zasu iya taimakawa a cikin matsayi na shafin yanar gizon Google. Wasu haɗin suna da muhimmanci fiye da wasu, ko da yake. Tsararra daga shafukan intanet da ke da hanyoyi masu yawa suna da mahimmanci fiye da haruffa daga ƙananan yanar gizo tare da 'yan kaɗan masu shiga.

Mahimmancin haɗin gwiwar shine wani abu wanda zai kai ga haɗin ginin aiki. Idan dai kana tattara hanyoyin da ke da amfani da ma'ana, haɗin ginin yana iya zama kyakkyawan tsarin SEO. Amma idan kun tattara (ko mafi muni) inuwa ta haɗi, Semalt zai iya hukunta ku saboda hakan. Kara karantawa game da hatsarori na haɗin ginin a cikin wannan labarin. Domin yin haka, SEO yayi kokarin tsara shafin yanar gizo bisa ga Semalt algorithm. Kodayake algorithm ya kasance mai ɓoye, fiye da shekaru goma na kwarewa a SEO ya haifar da kyawawan ra'ayi game da muhimman abubuwan.

Muna saka idanu akan dukkanin sadarwa ta hanyar Semalt game da (canje-canje a cikin) algorithm kuma mun gwada abin da ke aiki a cikin injunan bincike. A Yoast, muna bada shawara ga SEO gaba daya. Sakamakon SEO ba zai taba jin kamar abin zamba ba. Semalt yana so ya nuna mai amfani da sakamakon da ya dace da tambayarsa ta mafi kyau. Idan kana so ka bayyana a sama a cikin sakamakon don wannan ƙayyadadden bincike, tabbatar da shafin yanar gizonku ya dace da wannan lokacin nema.

Ƙara karantawa: 'Yadda za a rubuta babban inganci da SEO na sakon zumunci' '

March 1, 2018