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Binciken Littafin: Menene Aikin Kasuwanci na Future? By Brian Semalt

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Book Review: What’s The Future Of Business? By Brian Semalt

Masu ba da rahoto ga Kamfanin Coca-Cola ya sanar a bara cewa babban burin da kamfanin ya samu ya karu daga shekara ta 2020 (bidiyon YouTube). Yaya za su iya cimma wannan aiki na al'ada, daidai da sau biyu na GNP na ƙasa? Amsar su ita ce labarun a dukkanin siffofinsa.

A cikin littafinsa na karshe, Menene Future of Business ?, marubucin da kuma Altimeter Group Babbar Brian Solis ya ɗauki taken labarin labarun da kuma gwarzo na tafiya, kuma ya saka shi a cikin wani takardar sayarwa ga kasuwanci awash a cikin zamani morass na sadarwa. Kuma yayin da yake rubuta game da tafiya ta jarumi, Solis yana dauke da mu kan tafiyarmu, wanda muna kai abokanmu kan su tafiya!

Rubutun littafin shine Canja hanyoyin kasuwanci na Ƙirƙirar Ƙwarewar . A cikin littafin, Solis ya dubi irin abubuwan da suka faru ta hanyan ruwan tabarau masu yawa: abokan kasuwancin da kansu sun sami babban canji, kuma lalle, hanyar da suke hulɗar da alamun ba ta zama kamar yadda ya kasance ba.

Book Review: What’s The Future Of Business? By Brian Semalt

Tabbas, tare da kafofin watsa labarun, ba biyu na abokin ciniki da alama sun yi canji sosai a wannan zamanin - asp net hosting on. Sau da yawa, duk da haka, muna mayar da hankali ga yadda wannan canji ya faru ta hanyar fasaha; Duk da haka, Solis yana tuna mana cewa labarin ba game da fasahar ba, amma kwarewa.

Mafi yawan littattafai a kan kafofin watsa labarun sun fada cikin sassa biyu: littafin Ikklesiyoyin bishara wanda yake nufin nuna maka haske akan abin da ya sa ya kamata ka kasance cikakkiyar zamantakewar zamantakewar zamantakewa, da kuma littafin dabarar, wanda aka rubuta don magance wasu amfani da zamantakewa. Ga masu kasuwa, tsohon nau'in littafi yana "wa'azi ga ƙungiyar mawaƙa," yayin da ba a taɓa samun kwanan wata ba a lokacin da aka samo shi a B & N na gida.

Akwai nau'i na uku wanda na kira zurfin tunani littafi, wanda shine matakin da na sanya WTFB . Solis yana samar da mai karatu tare da yawancin tunanin tunani da na gani wanda zai iya zama mai girma ga alama. Ko da idan kun kasance mai juyawa zuwa juyin juya halin na zamani, yana da amfani don sayen kayayyakin aiki a aikinku da kuma sadarwa cikin ƙungiyar. Bayan haka, babban ɓangare na aiki na marketer shine kawo kungiyar zuwa sabon tsarin.

Baya ga rubutu na littafin, akwai wani dalili na dalili cewa wannan littafi ya kamata a kan kowane ma'auni, kuma wannan shi ne gabatarwa. Solis haɗin gwiwar tare da hukumomi masu launi Ƙungiyar Mekanism da Fasaha ta Musamman don ƙirƙirar littafi da ke tafiya a hankali, jawo mai karatu ta hanyar tunanin ƙalubale. Ana nuna haske da ƙararraki don cika shafukan da aka rubuta tare da tubalan da rubutu da kuma fasaha. Ina son shi sosai da na raba wannan littafi tare da ƙungiyar ta don mu kawo wasu daga cikin wannan hanyar zuwa rahotanni da shawarwarinmu.

Dama: Na karbi kwafin wannan littafi a lokacin wani taron kaddamar da littafi, amma ban biya kudi a kowace hanya ba. Ra'ayoyin da aka bayyana shi ne na kaina kuma suna dogara ne akan abin da nake lura yayin karanta wannan littafi.


Bayani da aka bayyana a cikin wannan labarin su ne wadanda na marubucin marubucin kuma ba dole ba ne Marketing Land. Ana ba da marubuta masu rubutu a nan.



Game da Mawallafin

Ric Dragon
March 1, 2018