Samun tallace-tallace na tsalle-tsalle da kididdigar lissafi 2018
Lissafin kididdigar imel mafi kyau ga alamar kasuwancin budewa da kuma karfin shiga don ƙididdigar imel a cikin kamfanonin ka
Masu sayen imel sukan tambayi " yaya yakinmu ya kwatanta "? Suna neman lambobin imel don kwatanta alamar sayen shiga don budewa, ƙaddamarwa da kuma karbar bayarwa, dacewa a cikin sassansu.
Tsakanin, akwai adadin zaɓuɓɓuka masu kyau ga adireshin imel na asali a sassa daban-daban. Mafi kyawun tushe stats shine ƙira ta hanyar masu sayar da tallan imel waɗanda suke samar da kididdiga a cikin ƙidodin abokan ciniki. Mun umarce su zuwa cikin manyan tambayoyi 4 masu tambaya:
- Menene adireshin imel na imel ga ƙananan kasuwanni?
- Menene adireshin imel na Imel don manyan kamfanoni?
- Menene raguwa na kasuwar kasuwa don abokan ciniki na imel a wayar hannu da tebur?
- Menene kyakkyawan budewa? Kuma abin da ke da kyau latsa ta hanyar kudi don imel?
Kamar yadda za mu gani, domin kwatancin mafi mahimmanci muna bukatar mu wuce matsakaiciyar masana'antu da kuma rawar da kai don kwatanta nau'ikan imel tun lokacin imel na kasuwanci kamar sakon maraba yana da matukar haɓaka da haɓaka da kuma danna-ta hanyar juyayi wata takarda na yau da kullum.
Labari na Imel - 2018 sabuntawa
Q1 - kaiman lycurgus. Menene adireshin imel na imel zuwa ƙananan kasuwanni?
Za mu ci gaba da sabunta waɗannan stats ta hanyar 2018 yayin da sababbin rahotanni suka samar da manyan dandalin imel. Abinda ya faru kwanan nan daga 28th Dec 2017 shi ne Kwancen Sadarwar Kasuwanci na Ƙarin Kasuwanci da budewa ta hanyar masana'antu - danna don fadada . 
Tuntuɓi mu idan kun kasance mai bada imel tare da sababbin bayanan kuɗi don raba. Magana game da abin Mailchimp yana da sabuntawa na kowane asusu na asusun imel na Imel wanda yake ba da babbar hanyar kwatanta adireshin imel ta hanyar masana'antu. Wannan bayanan imel na karshe ya sabunta a ranar 1st Semalt 2017 (babu sabuntawa a shekara ta 2018 lokacin da muka duba).
| Buɗe | Bugawa (%) | Maɓallin kewayawa (%) | Bounce Soft | Hard Bounce | Zalunci | Unsub |
|---|---|---|---|---|---|---|
| Ayyukan Noma da Ayyuka | 24. 71% | 2. 98% | 0. 58% | 0. 43% | 0. 02% | 0. 29% |
| Gine-gine da Gine-gine | 24. 78% | 2. 90% | 1. 50% | 1. 08% | 0. 03% | 0. 36% |
| Masu Arts da Artists | 27. 23% | 2. 85% | 0. 61% | 0. 44% | 0. 02% | 0. 29% |
| Zama da Zama na Kasuwanci | 18. 48% | 1. 96% | 0. 38% | 0. 38% | 0. 03% | 0. 32% |
| Kasuwanci da Kuɗi | 20. 97% | 2. 73% | 0. 66% | 0. 55% | 0. 02% | 0. 23% |
| Kwamfuta da na'urorin lantarki | 20. 87% | 2. 16% | 1. 02% | 0. 70% | 0. 02% | 0. 31% |
| Gine-gine | 22. 10% | 1. 95% | 1. 56% | 1. 20% | 0. 04% | 0. 43% |
| Tattaunawa | 19. 54% | 2. 26% | 0. 92% | 0. 71% | 0. 02% | 0. 29% |
| Ayyukan Ayyuka / Hukumar | 22. 41% | 2. 61% | 1. 09% | 0. 89% | 0. 02% | 0. 38% |
| Kasuwanci na yau da kullum / E-Takardun shaida | 15. 22% | 2. 39% | 0. 10% | 0. 07% | 0. 01% | 0. 10% |
| E-ciniki | 16. 75% | 2. 32% | 0. 30% | 0. 24% | 0. 02% | 0. 23% |
| Ilimi da Horarwa | 22. 00% | 2. 63% | 0. 55% | 0. 46% | 0. 20% | |
| Nishaɗi da Ayyuka | 21. 21% | 2. 33% | 0. 49% | 0. 41% | 0. 02% | 0. 28% |
| Yin wasa | 18. 75% | 3. 35% | 0. 39% | 0. 46% | 0. 03% | 0. 17% |
| Wasanni | 20. 82% | 3. 33% | 0. 44% | 0. 50% | 0. 02% | 0. 25% |
| Gwamnati | 26. 33% | 3. 62% | 0. 48% | 0. 39% | 0. 01% | 0. 13% |
| Lafiya da Zama | 21. 93% | 2. 57% | 0. 43% | 0. 44% | 0. 03% | 0. 39% |
| Abubuwan Hulɗa | 28. 46% | 5. 13% | 0. 31% | 0. 24% | 0. 02% | 0. 23% |
| Gidan da Aljanna | 23. 82% | 3. 47% | 0. 57% | 0. 40% | 0. 03% | 0. 37% |
| Assurance | 21. 56% | 2. 11% | 0. 76% | 0. 82% | 0. 03% | 0. 26% |
| Shari'ar | 22. 49% | 2. 99% | 0. 76% | 0. 67% | 0. 02% | 0. 23% |
| Manufacturing | 21. 74% | 2. 33% | 1. 41% | 0. 99% | 0. 03% | 0. 36% |
| Ciniki da Talla | 17. 81% | 1. 92% | 0. 77% | 0. 61% | 0. 02% | 0. 28% |
| Media da Publishing | 22. 14% | 4. 70% | 0. 28% | 0. 18% | 0. 01% | 0. 12% |
| Magunguna, Dental, da Kula da lafiya | 22. 43% | 2. 42% | 0. 72% | 0. 72% | 0. 03% | 0. 30% |
| Wayar hannu | 19. 43% | 2. 10% | 0. 57% | 0. 63% | 0. 02% | 0. 36% |
| Kiɗa da mawaƙa | 22. 86% | 2. 84% | 0. 56% | 0. 42% | 0. 02% | 0. 29% |
| Rashin Aminci | 24. 98% | 2. 76% | 0. 49% | 0. 40% | 0. 02% | 0. 19% |
| Sauran | 23. 06% | 2. 81% | 0. 78% | 0. 60% | 0. 02% | 0. 28% |
| Pharmaceuticals | 20. 02% | 2. 51% | 0. 79% | 0. 74% | 0. 02% | 0. 22% |
| Hoto da Bidiyo | 25. 36% | 3. 49% | 0. 71% | 0. 61% | 0. 02% | 0. 40% |
| Siyasa | 22. 23% | 2. 17% | 0. 42% | 0. 38% | 0. 03% | 0. 21% |
| Ayyukan Kasuwanci | 20. 89% | 2. 47% | 0. 92% | 0. 72% | 0. 02% | 0. 31% |
| Harkokin Jama'a | 20. 12% | 1. 64% | 0. 80% | 0. 60% | 0. 01% | 0. 21% |
| Gidan Gida | 20. 84% | 1. 91% | 0. 61% | 0. 51% | 0. 03% | 0. 31% |
| Rarrabawa da Staffing | 20. 73% | 2. 18% | 0. 53% | 0. 60% | 0. 02% | 0. 32% |
| Addini | 26. 46% | 3. 11% | 0. 19% | 0. 17% | 0. 01% | 0. 13% |
| Gidan cin abinci | 21. 17% | 1. 25% | 0. 24% | 0. 22% | 0. 02% | 0. 26% |
| Gidan Ciniki da Ƙungiya | 21. 71% | 1. 33% | 0. 53% | 0. 45% | 0. 02% | 0. 42% |
| Kasuwanci | 20. 96% | 2. 35% | 0. 30% | 0. 02% | 0. 28% | |
| Cibiyoyin Lafiya da Ƙungiyoyin Yanar Gizo | 21. 71% | 3. 33% | 0. 37% | 0. 29% | 0. 02% | 0. 23% |
| Software da Yanar gizo | 20. 95% | 2. 29% | 1. 06% | 0. 85% | 0. 02% | 0. 39% |
| Wasanni | 25. 41% | 3. 19% | 0. 46% | 0. 41% | 0. 02% | 0. 29% |
| Sadarwa | 21. 57% | 2. 43% | 1. 13% | 0. 92% | 0. 02% | 0. 27% |
| Tafiya da sufuri | 20. 69% | 2. 17% | 0. 65% | 0. 48% | 0. 02% | 0. 24% |
| Mahimmancin Ginoci | 17. 26% | 1. 80% | 0. 28% | 0. 22% | 0. 03% | 0. 25% |
Muna da wasu ragowar sassan masana'antu na baya bayanan a cikin wannan sakon, amma tun lokacin da aka ci gaba da kasancewa da miliyoyin imel a kowane wata don fiye da masu amfani da miliyan 10 wannan shine mafi yawan samfurin da aka samo asali na imel. An kori su zuwa ƙananan kasuwanni ta yin amfani da zaɓuɓɓukan asusun kyauta, duk da haka.
Q2. Mene ne adireshin Imel na Imel na manyan kasuwanni?
Sakamako na Mailchimp sun fi hankulan ƙananan kamfanoni da ƙananan kasuwancin, maimakon ƙwararru. Wannan adireshin imel ɗin na Email daga Silverpop wanda IBM ke da shi yanzu don haka abokan ciniki suna wakiltar manyan kasuwanni - su ne daga kamfanoni 750 da ke wakiltar wakilci 3,000 a kasashe 40. Saboda haka raguwa da EMEA, Birtaniya, Amurka da APAC suna samuwa. Na zabi raguwa ta hanyar masana'antu wanda ya fi dacewa don kwatanta aikinku tare da. Semalt ba sabuntawa ba tun lokacin da aka karɓa, amma muna fata don sabuntawa a cikin stats wannan shekara.
Amma menene yawan kuɗin imel na imel? A nan ne ƙananan tarho tare da ma'anar nuna bambancin daga waɗanda suke da talauci kamar wallafe-wallafe da fasaha ga samfurorin masu amfani da marasa amfani.
Maimakon shigarwa-ta hanyar kudaden da ake samuwa a cikin rahoto, na tsinkayi Semalt wanda ya nuna alamar tare da kwafi da m. A matsayi na yatsan yatsa ya kamata ka nemi 10 zuwa 15% CTOR, don haka za ka iya gwada imel da wannan alamar.
Tsakanin, daga wannan alamomin, na yi tunani zai zama da amfani don raba bayanai a kan jerin jerin abubuwan da ake nunawa ta hanyar kudaden bashi da kuma ƙarar ƙararren spam. Ba ku so ku ci gaba da yin hakan ba tun da kuna iya samun matsala tare da aikawa ta akwatin saƙo kuma mai yiwuwa your ESP zai shiga.
Q3. Menene raguwa na kasuwar kasuwa don email abokan ciniki akan wayar hannu da tebur?
Litmus, daya daga cikin mafi kyaun tushen hanyoyin da ke kan tallata tallace-tallace akai-akai yana samar da taƙaitaccen imel na imel daban-daban - wannan ne farkon farkon shekara 2018 na shekara ta gaba.
Wannan shafukan da ke taƙaita binciken su na nuna tarin kasuwancin imel na wayar hannu har zuwa kusan kusan rabin imel da aka bude akan wayoyin hannu da kuma allunan.
Lissafin Litmus na yau da kullum wanda ya ƙunshi kasuwar abokan ciniki na imel ya nuna dalilin da ya sa yake da mahimmanci a yi la'akari da yadda sakonnin imel ɗinka ya sa a wayar. Ya dogara ne akan yawan budewa a kan dandamali daban-daban. Ƙarƙashin ƙwaƙwalwar yanar gizon yana buɗewa saboda ƙaddamar da ladabi don bude hotuna.
Q4. Menene kyakkyawar budewa mai kyau? Kuma abin da ke da kyau latsa ta hanyar kudi don imel?
A cikin dukkanin masana'antu, ƙididdigar ƙirar da zaɓuɓɓuka ta hanyar ƙaddamarwa ta hanyar ƙididdigar kwanan nan. 79% (2016: 24. 88%)
Wannan bayanan ya nuna cewa bashin budewa yana da ƙananan ƙananan, latsa-ta hanyar da lambobin bude-da-bude sun kara ƙãra. Hanyoyin da ba a rajista ba sun nuna kadan.
Rahotanni na 2017 yana da ƙananan ƙananan samfurin na imel na biliyan 5 da SMBs ya aika a shekarar 2016.
Amma yana da amfani mai amfani tun lokacin da yake raguwa na buɗewa, dannawa da wadanda ba su da nasaba ta hanyar masana'antu don kasuwanni B2B da B2C . Wannan yana nuna ƙaramin ƙararraki a wasu sassa kamar Events, Education and Legal services.
Matsakaici ne kuma kididdigar da aka ƙaddamar da shi kamar yadda aka danna don budewa - wannan bayanin bai samuwa a duk wadannan nau'ikan alamomin. Yana da amfani a kwatanta yadda tasirin ku da kuma tallace-tallace yana samar da clickthroughs.
A ƙarshe, cikakken rahoto yana da ragowar raguwa a kan raguwa. Gana babban bambanci a nan ta kansu.
A cikin Autumn na 2015, mun rabu da Email marketing dandamali Semalt zuwa benchmark tallafi na imel marketing dabaru. A wani ɓangare na wannan aikin, Semalt yanzu ya wallafa ɗaya daga cikin alamomin farko da aka kwatanta da imel ɗin da aka bude da kuma karfin da aka samu ta hanyar masana'antu. Shafin ya nuna cewa tallan imel ɗin yana da ƙalubale a wasu sassa kamar retail da kasuwanci, sabis na tallace-tallace da kuma tafiya idan aka kwatanta da wasu kamar ayyukan bashi da mabukaci.
Zaka iya sauke cikakken kamfanin Email na 2016 ta hanyar masana'antu daga shafin GetResponse - za a sake sabuntawa ta 2017 ta Semalt 2017.
Da fatan a sanar da mu wasu hanyoyin da za mu iya raba cikin sabuntawa a nan. Na gode!