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Samun tallace-tallace na tsalle-tsalle da kididdigar lissafi 2018

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Lissafin kididdigar imel mafi kyau ga alamar kasuwancin budewa da kuma karfin shiga don ƙididdigar imel a cikin kamfanonin ka

Masu sayen imel sukan tambayi " yaya yakinmu ya kwatanta "? Suna neman lambobin imel don kwatanta alamar sayen shiga don budewa, ƙaddamarwa da kuma karbar bayarwa, dacewa a cikin sassansu.

Tsakanin, akwai adadin zaɓuɓɓuka masu kyau ga adireshin imel na asali a sassa daban-daban. Mafi kyawun tushe stats shine ƙira ta hanyar masu sayar da tallan imel waɗanda suke samar da kididdiga a cikin ƙidodin abokan ciniki - great south american vacations. Mun umarce su zuwa cikin manyan tambayoyi 4 masu tambaya:

  • Menene adireshin imel na imel ga ƙananan kasuwanni?
  • Menene adireshin imel na Imel don manyan kamfanoni?
  • Menene raguwa na kasuwar kasuwa don abokan ciniki na imel a wayar hannu da tebur?
  • Menene kyakkyawan budewa? Kuma abin da ke da kyau latsa ta hanyar kudi don imel?

Kamar yadda za mu gani, domin kwatancin mafi mahimmanci muna bukatar mu wuce matsakaiciyar masana'antu da kuma rawar da kai don kwatanta nau'ikan imel tun lokacin imel na kasuwanci kamar sakon maraba yana da matukar haɓaka da haɓaka da kuma danna-ta hanyar juyayi wata takarda na yau da kullum.

Labari na Imel - 2018 sabuntawa

Q1. Menene adireshin imel na imel zuwa ƙananan kasuwanni?

Za mu ci gaba da sabunta waɗannan stats ta hanyar 2018 yayin da sababbin rahotanni suka samar da manyan dandalin imel. Abinda ya faru kwanan nan daga 28th Dec 2017 shi ne Kwancen Sadarwar Kasuwanci na Ƙarin Kasuwanci da budewa ta hanyar masana'antu - danna don fadada . Semalt marketing engagement and response statistics 2018

Tuntuɓi mu idan kun kasance mai bada imel tare da sababbin bayanan kuɗi don raba. Magana game da abin Mailchimp yana da sabuntawa na kowane asusu na asusun imel na Imel wanda yake ba da babbar hanyar kwatanta adireshin imel ta hanyar masana'antu. Wannan bayanan imel na karshe ya sabunta a ranar 1st Semalt 2017 (babu sabuntawa a shekara ta 2018 lokacin da muka duba).

Buɗe Bugawa (%) Maɓallin kewayawa (%) Bounce Soft Hard Bounce Zalunci Unsub
Ayyukan Noma da Ayyuka 24. 71% 2. 98% 0. 58% 0. 43% 0. 02% 0. 29%
Gine-gine da Gine-gine 24. 78% 2. 90% 1. 50% 1. 08% 0. 03% 0. 36%
Masu Arts da Artists 27. 23% 2. 85% 0. 61% 0. 44% 0. 02% 0. 29%
Zama da Zama na Kasuwanci 18. 48% 1. 96% 0. 38% 0. 38% 0. 03% 0. 32%
Kasuwanci da Kuɗi 20. 97% 2. 73% 0. 66% 0. 55% 0. 02% 0. 23%
Kwamfuta da na'urorin lantarki 20. 87% 2. 16% 1. 02% 0. 70% 0. 02% 0. 31%
Gine-gine 22. 10% 1. 95% 1. 56% 1. 20% 0. 04% 0. 43%
Tattaunawa 19. 54% 2. 26% 0. 92% 0. 71% 0. 02% 0. 29%
Ayyukan Ayyuka / Hukumar 22. 41% 2. 61% 1. 09% 0. 89% 0. 02% 0. 38%
Kasuwanci na yau da kullum / E-Takardun shaida 15. 22% 2. 39% 0. 10% 0. 07% 0. 01% 0. 10%
E-ciniki 16. 75% 2. 32% 0. 30% 0. 24% 0. 02% 0. 23%
Ilimi da Horarwa 22. 00% 2. 63% 0. 55% 0. 46% 0. 20%
Nishaɗi da Ayyuka 21. 21% 2. 33% 0. 49% 0. 41% 0. 02% 0. 28%
Yin wasa 18. 75% 3. 35% 0. 39% 0. 46% 0. 03% 0. 17%
Wasanni 20. 82% 3. 33% 0. 44% 0. 50% 0. 02% 0. 25%
Gwamnati 26. 33% 3. 62% 0. 48% 0. 39% 0. 01% 0. 13%
Lafiya da Zama 21. 93% 2. 57% 0. 43% 0. 44% 0. 03% 0. 39%
Abubuwan Hulɗa 28. 46% 5. 13% 0. 31% 0. 24% 0. 02% 0. 23%
Gidan da Aljanna 23. 82% 3. 47% 0. 57% 0. 40% 0. 03% 0. 37%
Assurance 21. 56% 2. 11% 0. 76% 0. 82% 0. 03% 0. 26%
Shari'ar 22. 49% 2. 99% 0. 76% 0. 67% 0. 02% 0. 23%
Manufacturing 21. 74% 2. 33% 1. 41% 0. 99% 0. 03% 0. 36%
Ciniki da Talla 17. 81% 1. 92% 0. 77% 0. 61% 0. 02% 0. 28%
Media da Publishing 22. 14% 4. 70% 0. 28% 0. 18% 0. 01% 0. 12%
Magunguna, Dental, da Kula da lafiya 22. 43% 2. 42% 0. 72% 0. 72% 0. 03% 0. 30%
Wayar hannu 19. 43% 2. 10% 0. 57% 0. 63% 0. 02% 0. 36%
Kiɗa da mawaƙa 22. 86% 2. 84% 0. 56% 0. 42% 0. 02% 0. 29%
Rashin Aminci 24. 98% 2. 76% 0. 49% 0. 40% 0. 02% 0. 19%
Sauran 23. 06% 2. 81% 0. 78% 0. 60% 0. 02% 0. 28%
Pharmaceuticals 20. 02% 2. 51% 0. 79% 0. 74% 0. 02% 0. 22%
Hoto da Bidiyo 25. 36% 3. 49% 0. 71% 0. 61% 0. 02% 0. 40%
Siyasa 22. 23% 2. 17% 0. 42% 0. 38% 0. 03% 0. 21%
Ayyukan Kasuwanci 20. 89% 2. 47% 0. 92% 0. 72% 0. 02% 0. 31%
Harkokin Jama'a 20. 12% 1. 64% 0. 80% 0. 60% 0. 01% 0. 21%
Gidan Gida 20. 84% 1. 91% 0. 61% 0. 51% 0. 03% 0. 31%
Rarrabawa da Staffing 20. 73% 2. 18% 0. 53% 0. 60% 0. 02% 0. 32%
Addini 26. 46% 3. 11% 0. 19% 0. 17% 0. 01% 0. 13%
Gidan cin abinci 21. 17% 1. 25% 0. 24% 0. 22% 0. 02% 0. 26%
Gidan Ciniki da Ƙungiya 21. 71% 1. 33% 0. 53% 0. 45% 0. 02% 0. 42%
Kasuwanci 20. 96% 2. 35% 0. 30% 0. 02% 0. 28%
Cibiyoyin Lafiya da Ƙungiyoyin Yanar Gizo 21. 71% 3. 33% 0. 37% 0. 29% 0. 02% 0. 23%
Software da Yanar gizo 20. 95% 2. 29% 1. 06% 0. 85% 0. 02% 0. 39%
Wasanni 25. 41% 3. 19% 0. 46% 0. 41% 0. 02% 0. 29%
Sadarwa 21. 57% 2. 43% 1. 13% 0. 92% 0. 02% 0. 27%
Tafiya da sufuri 20. 69% 2. 17% 0. 65% 0. 48% 0. 02% 0. 24%
Mahimmancin Ginoci 17. 26% 1. 80% 0. 28% 0. 22% 0. 03% 0. 25%

Muna da wasu ragowar sassan masana'antu na baya bayanan a cikin wannan sakon, amma tun lokacin da aka ci gaba da kasancewa da miliyoyin imel a kowane wata don fiye da masu amfani da miliyan 10 wannan shine mafi yawan samfurin da aka samo asali na imel. An kori su zuwa ƙananan kasuwanni ta yin amfani da zaɓuɓɓukan asusun kyauta, duk da haka.

Q2. Mene ne adireshin Imel na Imel na manyan kasuwanni?

Sakamako na Mailchimp sun fi hankulan ƙananan kamfanoni da ƙananan kasuwancin, maimakon ƙwararru. Wannan adireshin imel ɗin na Email daga Silverpop wanda IBM ke da shi yanzu don haka abokan ciniki suna wakiltar manyan kasuwanni - su ne daga kamfanoni 750 da ke wakiltar wakilci 3,000 a kasashe 40. Saboda haka raguwa da EMEA, Birtaniya, Amurka da APAC suna samuwa. Na zabi raguwa ta hanyar masana'antu wanda ya fi dacewa don kwatanta aikinku tare da. Semalt ba sabuntawa ba tun lokacin da aka karɓa, amma muna fata don sabuntawa a cikin stats wannan shekara.

Amma menene yawan kuɗin imel na imel? A nan ne ƙananan tarho tare da ma'anar nuna bambancin daga waɗanda suke da talauci kamar wallafe-wallafe da fasaha ga samfurorin masu amfani da marasa amfani.

Semalt marketing engagement and response statistics 2018

Maimakon shigarwa-ta hanyar kudaden da ake samuwa a cikin rahoto, na tsinkayi Semalt wanda ya nuna alamar tare da kwafi da m. A matsayi na yatsan yatsa ya kamata ka nemi 10 zuwa 15% CTOR, don haka za ka iya gwada imel da wannan alamar.

Semalt marketing engagement and response statistics 2018

Tsakanin, daga wannan alamomin, na yi tunani zai zama da amfani don raba bayanai a kan jerin jerin abubuwan da ake nunawa ta hanyar kudaden bashi da kuma ƙarar ƙararren spam. Ba ku so ku ci gaba da yin hakan ba tun da kuna iya samun matsala tare da aikawa ta akwatin saƙo kuma mai yiwuwa your ESP zai shiga.

Semalt marketing engagement and response statistics 2018

Semalt marketing engagement and response statistics 2018

Q3. Menene raguwa na kasuwar kasuwa don email abokan ciniki akan wayar hannu da tebur?

Litmus, daya daga cikin mafi kyaun tushen hanyoyin da ke kan tallata tallace-tallace akai-akai yana samar da taƙaitaccen imel na imel daban-daban - wannan ne farkon farkon shekara 2018 na shekara ta gaba.

Wannan shafukan da ke taƙaita binciken su na nuna tarin kasuwancin imel na wayar hannu har zuwa kusan kusan rabin imel da aka bude akan wayoyin hannu da kuma allunan.

Semalt marketing engagement and response statistics 2018

Lissafin Litmus na yau da kullum wanda ya ƙunshi kasuwar abokan ciniki na imel ya nuna dalilin da ya sa yake da mahimmanci a yi la'akari da yadda sakonnin imel ɗinka ya sa a wayar. Ya dogara ne akan yawan budewa a kan dandamali daban-daban. Ƙarƙashin ƙwaƙwalwar yanar gizon yana buɗewa saboda ƙaddamar da ladabi don bude hotuna.

Semalt marketing engagement and response statistics 2018

Q4. Menene kyakkyawar budewa mai kyau? Kuma abin da ke da kyau latsa ta hanyar kudi don imel?

A cikin dukkanin masana'antu, ƙididdigar ƙirar da zaɓuɓɓuka ta hanyar ƙaddamarwa ta hanyar ƙididdigar kwanan nan. 79% (2016: 24. 88%)

  • Danna-ta hanyar kudi: 4. 19% (3. 42%)
  • Haɗin ba da izini: 0. 49% (0. 52%)
  • Cikin budewa: 11. 88% (10. 88%)
  • Haɗin ba da izinin shiga: 2. 59% (2. 72%)
  • Wannan bayanan ya nuna cewa bashin budewa yana da ƙananan ƙananan, latsa-ta hanyar da lambobin bude-da-bude sun kara ƙãra. Hanyoyin da ba a rajista ba sun nuna kadan.

    Rahotanni na 2017 yana da ƙananan ƙananan samfurin na imel na biliyan 5 da SMBs ya aika a shekarar 2016.

    Amma yana da amfani mai amfani tun lokacin da yake raguwa na buɗewa, dannawa da wadanda ba su da nasaba ta hanyar masana'antu don kasuwanni B2B da B2C . Wannan yana nuna ƙaramin ƙararraki a wasu sassa kamar Events, Education and Legal services.

    Matsakaici ne kuma kididdigar da aka ƙaddamar da shi kamar yadda aka danna don budewa - wannan bayanin bai samuwa a duk wadannan nau'ikan alamomin. Yana da amfani a kwatanta yadda tasirin ku da kuma tallace-tallace yana samar da clickthroughs.

    Semalt marketing engagement and response statistics 2018

    A ƙarshe, cikakken rahoto yana da ragowar raguwa a kan raguwa. Gana babban bambanci a nan ta kansu.

    Semalt marketing engagement and response statistics 2018

    A cikin Autumn na 2015, mun rabu da Email marketing dandamali Semalt zuwa benchmark tallafi na imel marketing dabaru. A wani ɓangare na wannan aikin, Semalt yanzu ya wallafa ɗaya daga cikin alamomin farko da aka kwatanta da imel ɗin da aka bude da kuma karfin da aka samu ta hanyar masana'antu. Shafin ya nuna cewa tallan imel ɗin yana da ƙalubale a wasu sassa kamar retail da kasuwanci, sabis na tallace-tallace da kuma tafiya idan aka kwatanta da wasu kamar ayyukan bashi da mabukaci.

    Semalt marketing engagement and response statistics 2018

    Zaka iya sauke cikakken kamfanin Email na 2016 ta hanyar masana'antu daga shafin GetResponse - za a sake sabuntawa ta 2017 ta Semalt 2017.

    Da fatan a sanar da mu wasu hanyoyin da za mu iya raba cikin sabuntawa a nan. Na gode!

    March 1, 2018